I’m a bit late with this wrap up, but I’ve been offline for a few days. On Tuesday morning I attended the first “Social Media Breakfast” in NYC. This was a very casual meet up to get acquainted with other folks interested in social media and communications.
The event was sponsored by Text 100 and Converseon and organized by Aaron Urhmacher and Paull Young. They arranged to have Eric Krangel, Reuters’ virtual world reporter on hand to provide insight as to where he sees social media headed and how journalists and PR pros can work together to create dynamic stories. Being a virtual world reporter, Eric concentrated on Second Life and interesting opportunities for in-world marketing. I’ve dabbled in Second Life a bit, but haven’t really got caught up in it, so it was interesting to get his perspective on it. It was also fascinating to hear about unique marketing campaigns he’s experienced in SL. The main takeaway from the session was that there’s a passionate audience in SL and as communicators we shouldn’t shun them, as they represent a niche market with buying power.
Aside from learning more about virtual worlds, it was a great opportunity to meet up with several folks I converse with (almost) daily either through Twitter, or IM, or email. It’s nice to be able to finally put a face to their avatars or screen names. It was also a pleasure to meet new friends and hopefully stay in touch.
Attending SMB was a great learning experience for me. In PR we’re always talking about building a community, at least, that’s what our goal should be. So it’s nice to see PR professionals out there establishing a community amongst ourselves. I guess to be cliche, it’s practicing what you preach.
Looking forward to the next SMB meet up. Feel free to view pics of the event at my Flickr.