The five words that are tossed around relentlessly in my profession that I’ve grown to hate, yet am forced to integrate (just missed the cut) into my vocab on a daily basis. Really, there’s nothing revolting about these words/phrases rather it all comes down to the context in which they are used.
1. Leverage – this is hoity-toity marketing speak for “use”. Why can’t we just say use anymore?
2. Assets – can we be more vague? What are our assets? Most days this consists of news, video, and/or images. I know – annoying right?
3. Loop – Most commonly used as a verb: “I’ll loop you in,” which loosely translates to “I don’t feel like doing this work, so I’ll be sure to pass it off to you in front of others so you can’t decline.”
4. Case Study – Everything is considered a case study – but rarely is any thing a TRUE case study. However, I’ve affectionately come to refer to the dreaded case study as – CS.
5. Thanks so much – Most commonly used as a reply to the “I’ll loop you in” comment. It’s drenched in sarcasm and dripping with disdain, but still seems civil in tone, unless your recipient is wise to you.