Tag Archives: digital communications

When Celebs Invade Social Media…

The fine folks at Current tv warn us about Twitter overkill thanks to celebrity invasion of the site. Twitter, once a micro-blogging site used by early adopters, tech geeks, and let’s face it, PR folks, to communicate with others, has now become as mainstream as it can get with everyone from Perez Hilton, Oprah Winfrey, and yes, even Britney Spears (or more appropriately her handlers) keeping us up on all that they’re doing.

Yup, it’s oh so exciting. At the very least, the video is good for a laugh – if you can get passed the fact that they made P.Diddy sound like Ja Rule. “It’s Muuuurrrrddaaaaa.”

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RT: Jimmy Eat World Gets Social

My buddy Luke Armour has written an amazing guest post at The Round Table about Jimmy Eat World integrating social media with their music to engage music fans. Here’s a taste…

A while ago I “became a fan” of Jimmy Eat World on Facebook, which, for many fan sites means absolutely nothing. But Jimmy Eat World actually uses it. The most recent updates focused on the 10th anniversary celebration of their classic album Clarity. For 10 one-time-only shows beginning February 23 in New York City and concluding March 7 in the band’s native Arizona, they played the album in its entirety. What a great way to point out to new fans that you have older stuff worth paying attention to. And the buzz was great, the shows sold out right quick.

Once I realized they were actually talking to me, the fan, it wasn’t long before I started paying attention to them elsewhere. I started following them on Twitter, which, again, for many Twitter accounts means absolutely nothing – except maybe knowing what Jim had for breakfast [yawn]. But this was entertaining, interesting and – as it turns out -informative. I saw this tweet one day:

catch @jimmyeatworld clarity rehearsal live on @ustream this thursday at 1:30 az time

…. be sure to read the rest of the post at The Round Table.

Social Media and Music…

Merry Christmas Eve all. This will be a brief post, but wanted to share something pretty cool with you that happened today. I work in digital communications, therefore, I’m (obviously) an advocate of social media and networking with folks via various sites. For the last year or so I’ve been a fairly frequent user of Twitter, a microblogging site.

In the beginning, Twitter was mainly a tool for me to connect with different PR industry folks to stay on top of news, trends, and be part of the overall conversation. By connecting with different people, I was exposed to their web of followers (friends and colleagues), who in turn, I started connecting with as well.

Today, I was corresponding with some folks when I saw a musician named Aaron Zimmer chatting with social media guru Chris Brogan. Aaron was offering up his new album “Live Wires” for free to any and all, so naturally being a music fan, I jumped at the opportunity to download it. Given it was a slow day at the office, I took it one step further and tweeted at Aaron – asking if he’d like to guest blog on The Round Table, a music blog I run with some friends. Aaron graciously accepted my offer (thank you!) and through one quick message we were able to help spread the word about Aaron.

It’s one of those moments where as an advocate of social media you can sit back and smile. Though the ability to connect with someone like Aaron (even Chris Brogan) may have existed just a few years back, it was still fairly unknown, whereas today it’sa more natural occurrence. Pretty cool stuff.

Be sure to check out Aaron’s post at the Round Table as well as visit his personal site: www.aaronzimmer.com

To download Aaron’s new album, visit: http://www.aaronzimmer.com/music/livewires.zip