Tag Archives: myspace

Social Media = Two Way Communication…

The bulk of my days consist of brainstorming ideas for clients on how they can use social media to engage their consumers. Those brainstorms then turn into proposals, some of which get passed through, while others fall by the wayside. Though it can be a pretty frustrating job, ideation without promise of creation, there’s a certain level of satisfaction that comes from having pretty candid conversations with clients about how to or in some cases how not to engage with social media. The one piece of advice that I can’t stress enough is – don’t half ass it – of course, put in a more gentler way. 

Consumers aren’t stupid. For years they’ve been bombarded with one size fits all messages that are pushed their way in traditional mediums, but today they know exactly how to tune them out. Better yet, they know how to get the ear of brands, which was unheard of quite a few years back. If you’re going to play in the “social media” world, whether you’re a major consumer brand or an indie musician, there needs to be a level of authenticity. 

Yes, at the end of the day, there are marketing objectives behind using social media tools, but that doesn’t mean you can’t be honest. Don’t just let your customers or fans (in the case of musicians) hear your voice or be privy to “exclusive” content – but be aware of the conversation going on around you or in most cases about you. It’s simply not enough to just read comments or blast out twitter messages to the masses. So what if you have a myspace page, facebook page, or even a YouTube channel. You may gain a few followers here or there, but how are you sustaining that following? 

By using social media but not engaging in two-way conversations with your followers you’re stating two things:

1) their opinions don’t matter

2) you’re jumping on the bandwagon.

Consumer brands, with the help of public relations and marketing professionals, are realizing that they can’t just play in the social media space just to be there. They realize it’s not all fun and games, that the online space can quickly become a very unsociable place. However, if done properly, they can reach consumers in ways never before possible and create unique user experiences that have powerful, long lasting effects. Same goes for musicians, especially indie musicians who are at a distinct advantage over major label artists since they are in complete control of their content and in essence their brand. So, are you using social media the way it was intended?


Ernie Halter: Promotion Using Social Media…

It’s damn well time Method Uncertain shows Ernie Halter some blog love (I’ve personally told him what you’re about to read at a show in NYC not too long ago). For those of you who don’t know who Ernie Halter is (shame on you!), he’s a gifted singer-songwriter from Los Angeles who also happens to be a walking case study for any aspiring musicians looking to grow their fan base. Ernie recognized the power of connectivity, collaboration, and community, but more importantly, he embraced it and put it to work for him.

Over the last year I’ve watched Ernie transition from having a standard website to a developing a full blown promotional assult strategy using social media sites. He has a profile on myspace. He has a profile and multiple fanclubs on Facebook. He’s developed a YouTube Channel, where you can not only SEE his live performances, but also request him to sing/play any song of your choosing. (Ernie’s “Cry Me A River”) . He also gives fans access to exclusive content like studio sessions and video blogs from the road.

He uses Flickr to share photos from performances, the studio, appearances, and just for fun. He encourages fans to submit their pictures of his performances too and posts them. His page also features an assortment of widgets and banner codes for his fans to take as they wish to promote him. He’s got links to purchase and stream his music, not to mention links to join his street team, mailing lists and opt-in to receive SMS/Text messages.

I know what you’re thinking, Ernie is just the pretty voice (and face) while his marketing team handles it all behind the scenes. We’ll, you’re wrong. Ernie is a self-proclaimed geek and really enjoys engaging and interacting with his fans either in person or online. He signs autographs, chats with fans pre and post shows, he’ll take photos of or with you. He’s that accessible, which is refreshing, but also inspiring. He’s building a dedicated fan base by using social media, but also through kindess, which brings loyalty.

Aspring musicians, take notes. He’s that good.

Be sure to check out Ernie at a city near you.