Tag Archives: Twitter

When Celebs Invade Social Media…

The fine folks at Current tv warn us about Twitter overkill thanks to celebrity invasion of the site. Twitter, once a micro-blogging site used by early adopters, tech geeks, and let’s face it, PR folks, to communicate with others, has now become as mainstream as it can get with everyone from Perez Hilton, Oprah Winfrey, and yes, even Britney Spears (or more appropriately her handlers) keeping us up on all that they’re doing.

Yup, it’s oh so exciting. At the very least, the video is good for a laugh – if you can get passed the fact that they made P.Diddy sound like Ja Rule. “It’s Muuuurrrrddaaaaa.”

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Social Media = Two Way Communication…

The bulk of my days consist of brainstorming ideas for clients on how they can use social media to engage their consumers. Those brainstorms then turn into proposals, some of which get passed through, while others fall by the wayside. Though it can be a pretty frustrating job, ideation without promise of creation, there’s a certain level of satisfaction that comes from having pretty candid conversations with clients about how to or in some cases how not to engage with social media. The one piece of advice that I can’t stress enough is – don’t half ass it – of course, put in a more gentler way. 

Consumers aren’t stupid. For years they’ve been bombarded with one size fits all messages that are pushed their way in traditional mediums, but today they know exactly how to tune them out. Better yet, they know how to get the ear of brands, which was unheard of quite a few years back. If you’re going to play in the “social media” world, whether you’re a major consumer brand or an indie musician, there needs to be a level of authenticity. 

Yes, at the end of the day, there are marketing objectives behind using social media tools, but that doesn’t mean you can’t be honest. Don’t just let your customers or fans (in the case of musicians) hear your voice or be privy to “exclusive” content – but be aware of the conversation going on around you or in most cases about you. It’s simply not enough to just read comments or blast out twitter messages to the masses. So what if you have a myspace page, facebook page, or even a YouTube channel. You may gain a few followers here or there, but how are you sustaining that following? 

By using social media but not engaging in two-way conversations with your followers you’re stating two things:

1) their opinions don’t matter

2) you’re jumping on the bandwagon.

Consumer brands, with the help of public relations and marketing professionals, are realizing that they can’t just play in the social media space just to be there. They realize it’s not all fun and games, that the online space can quickly become a very unsociable place. However, if done properly, they can reach consumers in ways never before possible and create unique user experiences that have powerful, long lasting effects. Same goes for musicians, especially indie musicians who are at a distinct advantage over major label artists since they are in complete control of their content and in essence their brand. So, are you using social media the way it was intended?



RT: Jimmy Eat World Gets Social

My buddy Luke Armour has written an amazing guest post at The Round Table about Jimmy Eat World integrating social media with their music to engage music fans. Here’s a taste…

A while ago I “became a fan” of Jimmy Eat World on Facebook, which, for many fan sites means absolutely nothing. But Jimmy Eat World actually uses it. The most recent updates focused on the 10th anniversary celebration of their classic album Clarity. For 10 one-time-only shows beginning February 23 in New York City and concluding March 7 in the band’s native Arizona, they played the album in its entirety. What a great way to point out to new fans that you have older stuff worth paying attention to. And the buzz was great, the shows sold out right quick.

Once I realized they were actually talking to me, the fan, it wasn’t long before I started paying attention to them elsewhere. I started following them on Twitter, which, again, for many Twitter accounts means absolutely nothing – except maybe knowing what Jim had for breakfast [yawn]. But this was entertaining, interesting and – as it turns out -informative. I saw this tweet one day:

catch @jimmyeatworld clarity rehearsal live on @ustream this thursday at 1:30 az time

…. be sure to read the rest of the post at The Round Table.

Social Media and Music…

Merry Christmas Eve all. This will be a brief post, but wanted to share something pretty cool with you that happened today. I work in digital communications, therefore, I’m (obviously) an advocate of social media and networking with folks via various sites. For the last year or so I’ve been a fairly frequent user of Twitter, a microblogging site.

In the beginning, Twitter was mainly a tool for me to connect with different PR industry folks to stay on top of news, trends, and be part of the overall conversation. By connecting with different people, I was exposed to their web of followers (friends and colleagues), who in turn, I started connecting with as well.

Today, I was corresponding with some folks when I saw a musician named Aaron Zimmer chatting with social media guru Chris Brogan. Aaron was offering up his new album “Live Wires” for free to any and all, so naturally being a music fan, I jumped at the opportunity to download it. Given it was a slow day at the office, I took it one step further and tweeted at Aaron – asking if he’d like to guest blog on The Round Table, a music blog I run with some friends. Aaron graciously accepted my offer (thank you!) and through one quick message we were able to help spread the word about Aaron.

It’s one of those moments where as an advocate of social media you can sit back and smile. Though the ability to connect with someone like Aaron (even Chris Brogan) may have existed just a few years back, it was still fairly unknown, whereas today it’sa more natural occurrence. Pretty cool stuff.

Be sure to check out Aaron’s post at the Round Table as well as visit his personal site: www.aaronzimmer.com

To download Aaron’s new album, visit: http://www.aaronzimmer.com/music/livewires.zip

Response to Yankees New Acquisition

Just had to share my co-worker’s response via Twitter to me regarding the Yankees recent pickup, AJ Burnett

@jvett- you guys just got Burnett. I hope his arm falls off, and CC eats it 😉

Btw, my co-worker is a die-hard Bosox fan (to be expected!)

Polaroid Photos Sans Camera…

I’m jumping on this bandwagon, before the bandwagon even gets built. My Twitter buddy, Yianni Garcia aka Mr. Social Media Guy, blogged about this new application, Poladroid (for macs only!), that will transform your personal pics into digital Polaroids. Seems like a simple enough process, you download the app then drag your image into the virtual Poladroid app on the desktop and let it do all the work. When the image is complete, you’ll be notified. You can also save the new pic as a full size version.

 

I haven’t tried it yet, my office laptop is windows-based (boo!!), but I plan on DLing Poladroid tonight. Wonder if Andre 3000 can come out with a new single… “drag it, d-d-rag for a Poladroid picture…”

Just kidding.

Check out some of samples of Yianni’s Poladroid Pics.

 

***update**** DLed Poladroid and I’m in love. Check the pics: